IZZI + MADS

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Westfield → Mother’s Day


We convinced retail giant Westfield - usually known for featuring saucepans and candles in their Mother’s Day campaigns, to celebrate more heartfelt, handmade gifts instead. Because really, only a mum could truly love a lopsided Lego portrait or a bunch of flowers snatched from the front garden.

The campaign rolled out across 42 Westfield centres in Australia and New Zealand, , complete with custom Mother’s Day wrapping paper covered in kids’ handwriting.

And to top it off, we worked with Squeaky Clean to create a piece of music only a mum could love.





MEDIA
OOH
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COLLABORATORS
Salt Studios
Squeaky Clean

Westfield → The Greatest Giftshop

There is one gift Australians don’t give enough of: blood. In collaboration with Westfield and Lifeblood, we opened the very first blood gift shop, designed to inspire shoppers in the giving mindset to give back.

The Most Magical Gift Shop was opened at Christmas in the country’s biggest retail space, Westfield Sydney. The pop-up saw a 600% increase in new donors, which resulted in over 500 lives being saved in time for Christmas.





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Activation
Social
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AV COLLABORATORS
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We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of  cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Always was, always will be, Aboriginal land.