Who are we...
It all started with a single tomato.
"Are you going to eat that?" Mads asked.
"Nup, all yours," Izzi replied.
This tomatoey pact would come to define their relo. Four years on, it means even more.
Where one can’t, the other can. So between them, they’ve got everything covered.
Izzi directs art; Mads writes copy.
Mads can’t carry a tune; Izzi sings opera.
Izzi can’t tell left from right; Mads knows shortcuts Google Maps doesn’t.
Mads lives in the east, Izzi in the north (of the same suburb).
Izzi keeps up with BTS; Mads is all over Schapelle Corby news.
You get the gist.
Then, there are those things they’re both good at, like having opinions, coming up with random ideas for not-so-random clients* and mentoring the next-gen.
This has led them to create work that one Prime Minister praised, another Prime Minister found terrifying, and that has saved hundreds of lives (had to slip that in).
*Clients from a wide range of categories, like automotive, superannuation, financial services, FMCG, non-profit, tech, government, toys (of the sexy type) and retail.