Herbert Adams
→ Doesn’t get any better [2025]
At 112 years old, Herbert Adams was ready for a modern refresh - starting with a new brand platform. So we did just that. We launched the ‘Doesn’t get any better’ platform with a full suite of assets designed to communicate one simple truth: nothing tops a piping-hot pie.
Sometimes you smell a pie before you see it. That buttery scent. It hits you in the nostrils and straight in the heart. So we made a film about that feeling.
It’s weird. It’s floaty. It’s a love story between a man and his pie, directed by Matt Devine.
We composed a Flamenco inspired track with Rumble and if your Spanish is a little rusty, we’ve included a full translation of the lyrics here:
I smell you before eyeball even see.
Your scent, it shout me.
From hot cupboard, you make opera.
King Island chunky cow. Beef royalty.
Yes, take me to pie chamber.
My lady. No no.
Dog, I’m sorry.
I am man.
With heart for hot, meaty pocket.
TVC (30” & 15”)
Radio
OOH
Social
Matt Devine
Revolver
Rumble Studios