The Aunties → Mentorship Program & Birthday Party
The Aunties is Australia's largest mentoring movement in the advertising and creative industry. A sleeves up support network for women and marginalised genders.
To launch The Aunties’ Senior Mentorship Program, we gave all 120 mentors their very own shareable shape. For weeks LinkedIn became PinkedIn. Our creative garnered over 150k+ organic impressions from zero spend. The success didn't stop there – it led to the pairing of 240 mentors and mentees in The Aunties' largest program to date.
What better way to celebrate the Aunties than with a massive 300 person birthday party? We played a role in creating, scripting, and starring in their birthday video.
What better way to celebrate the Aunties than with a massive 300 person birthday party? We played a role in creating, scripting, and starring in their birthday video.
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